Yandex.Market launched a fashion online department store

The Yandex.Market team announced the launch of a new service, an online fashion department store called RUM.


With the help of this service clothing and footwear manufacturers can create branded showcases on Yandex.Marketplace At the moment RUM has a department with goods from local brands. As the developers point out, the service has specifically brought them together in one place to help manufacturers reach the marketplace audience and establish online sales across the country. Their showcases can be viewed one by one, as if in a mall going from one boutique to another.


In RUM you can decorate the window display in the style of your brand, add selections of items and banners to it. There are 13 local brands in the Yandex.Market department store, such as Toptop, Petra and Studio 29. The developers plan to expand the number of local brands and products in RUM, as well as add new features for stores. For example, in the future retailers will be able to place “Stories” in their windows to promote products;

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