South Korean giant Samsung is using Qualcomm and MediaTek chips for its smartphones in addition to its own Exynos single-chip systems. According to the latest reports, the company is going to change its strategy of using SoC in its smartphones, increasing the use of its own Exynos chips.
The source writes that Samsung Electronics is increasing the share of the Galaxy A and Galaxy M series in its smartphone business. The source confirms that the company is shifting its focus from developed countries to emerging markets. Samsung will focus more on mid- and low-end smartphones. As part of this strategy, the South Korean giant intends to increase the use of its own chipsets in mid-range and budget-class smartphones.
In line with this strategy, the company used the Samsung Exynos 850 SoC in the recently released Galaxy A13 4G smartphone in the North American market. In addition, the Samsung Galaxy A13 5G was released based on the MediaTek Dimensity 700 processor. The Samsung Galaxy A13 is the successor to the Galaxy A12, which shipped 51.8 million units in 2021.
The Galaxy A53 and Galaxy A33, released by Samsung Electronics last month, are powered by Exynos 1280. The same platform is used in the Galaxy M33, released in April for India and Southeast Asia.