The domestic smartphone from Rostec failed to replace the iPhone. AYYA T1 failed in sales

The domestic AYYA T1 smartphone from Rostec’s Smartecosystem is not popular with consumers. According to Svyaznoy, only 370 units of AYYA T1 were sold between January and March. The device is also sold in stores “M.Video-Eldorado” and is presented in the catalog of Ozon. Although these retailers did not provide data on the sales of the model, “Svyaznoy” estimates confirmed their partner. And just recently, State Duma deputy Maria Butina said that the AYYA T1 is quite capable of replacing the iPhone in Russia.

Nevertheless, Rostec intends to further develop the project. In particular, there are plans to transfer it to a domestic OS: “New deliveries will already be on the Russian Aurora operating system, and the main area of development will be the expansion of the lineup along with the introduction of a domestic component base.

Ozon said that the AYYA T1 is most often bought by users from Moscow, Tatarstan, St. Petersburg and the Sverdlovsk region. Retailers noted that sales of the device did begin to “show dynamics” since March.

The AYYA T1 hit the market last October. It is built on the MediaTek Helio P70 SoC and runs Android 11. The developers positioned the smartphone as a device for confidential communication, excluding the collection of personal data.

“Kommersant” notes that none of the known projects of domestic smartphones has not turned out to be any successful, massive and long-playing. The YotaPhone from Yota Devices, launched in 2013, was sold to Chinese investors and closed in 2017. “Yandex.Phone,” which began selling in 2018, left the market completely in November 2019, with about 18,000 devices sold. Project “TaigaFon” of Natalia Kasperskaya’s Infowatch group, launched in 2014, was closed in 2019 with a loss of 40 million rubles.

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