SberBank has developed a service for small businesses providing services to individuals to run ads in Odnoklassniki and VKontakte.
In essence, SberTarget is a single personal account with a simple, intuitive interface and ready-made settings. As the developers promise, the service is designed for small business owners and allows you to run advertising in social networks without special knowledge or the help of a marketer, as well as to work with small budgets for promotion.
Most of the settings are filled out automatically based on the objectives of a particular business. The service has a library of ready-made image and text templates to create ads for different types of businesses and promotions. In addition, SberTarget checks ads for compliance with the requirements of advertising platforms.
SberTarget also has an analytics section, where the business owner can access data on a portrait of his potential clients. At the moment, the analytics section is available to entrepreneurs from major regions: Moscow, the Moscow region, St. Petersburg, Kazan, in the future it will be used by small business owners throughout the country.
At the moment the service can be used by everyone who has at least one offline point in any city of Russia, for example, a beauty salon, a store, a service center, and so on. In the future, SberTarget will be available to those who sell goods or provide services online. There are also plans to add contextual targeting and SMS mailings.
The online service itself for self-starting and managing advertising in social networks costs 900 rubles per month.