Sales of smart home devices soared in Russia

M.Video-Eldorado Group reported a marked increase in smart home devices, with the range in Russia represented mainly by Russian and Chinese brands.

Sales of smart home devices increased 1.5 times in the first quarter compared to the same period a year earlier. The most popular are remotes, sockets, light bulbs, IP cameras and various sensors, as well as smart speakers with voice assistants.

The most popular brands are Yandex, Xiaomi and Aqara. Most of the sales among “smart” speakers came from devices with Alice from Yandex. The top-selling models included Station Mini (with clock), Station Light and Station Max. The most popular colors were black, purple and mint.

The popularity of smart home devices in 2020-2021 was driven both by the pandemic, when people began to devote more resources to organizing their home space, and by the development of the voice-controlled speaker market. In 2022, we see the preservation and even acceleration of these trends in some places, as this category is represented mainly by Russian and Chinese brands.

Sergey Sukhorukov, Head of Entertainment and Gadgets, M.Video-Eldorado Group

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