According to Kommersant, Ozon has bought the Hartens brand of TVs from Hartens OOO, which are now exclusively sold on the marketplace. The deal was closed in October 2021.
The company plans to produce more than 100,000 units in 2022, which it will exclusively sell on the Ozon Marketplace. Company representatives said that the TVs are being assembled at the Kvant plant in Voronezh.
Having your own brand helps the marketplace expand its offerings of quality goods at a competitive price for customers.
Earlier this year, Sber also began releasing self-branded TVs this year. The devices are equipped with the “Salut TV” operating system, developed on the basis of the open source Android code, and a virtual assistant from Sberbank. M.Video-Eldorado is responsible for distribution, and production is located in Belarus at the Vityaz plant.
The M.Video chain has been selling electronics, including TVs, under its own Novex brand since August 2020, while Eldorado has been selling under the Hi brand since July 2019.
Yandex does not own its own brand of TVs, but has partnered with more than 20 brands to install its Yandex TV system with voice control through Alice on their devices.