According to Nikkei, Japanese automaker Nissan Motor is going to stop producing cars under the Datsun brand and use the freed resources to produce electric cars.
Another reason for this decision is said to be a drop in demand. According to the Japanese company MarkLines, which researches the car market, 6,400 Datsun cars were sold last year, which is an order of magnitude less than in 2016 (87,300 cars).
Japanese cars under the Datsun brand were produced from 1931 to 1986. In 2012, Nissan decided to revive the Datsun brand specifically for Russia and other foreign countries. In the same year, Avtovaz and Nissan Manufacturing Rus signed an agreement to develop, prepare production and assemble cars under the Datsun brand.
In 2020, Nissan announced that it would cease production of Datsun cars in the Russian market as part of a plan to restructure the business.