Swiss food manufacturer Nestle has put up for sale two NFTs from its The TRIX GLOBE collection.
To mark the launch of the TRIX Breakfast Cereal brand in the Middle East and North Africa, Nestle has placed an NFT on Opensea.io, and the auction will run from March 18 to May 13. The proceeds will go to charity.
The maximum bid for NFT is now 0.35 ETH (about $1075 at current exchange rates).
Emilien Mesquida, executive director of Cereal Partners Worldwide (Nestlé Global), Middle East and North Africa, said:
“In keeping with our Better Life promise, we are proud to launch the region’s first blockchain-based initiative focused on humanitarian aid, with all proceeds from the TRIX NFT auction going to the Emirates Red Crescent.”
Because TRIX is a historic breakfast cereal brand designed to “bring the fun back to breakfast,” Nestle wants to “become more innovative” by incorporating NFT.