“M.Video-Eldorado” expands the range of affordable equipment

M.Video-Eldorado Group, as part of the development of its own marketplace, continues to expand the range of available equipment and electronics. Today M.Video and Eldorado offer about 180 thousand products, including their own range and offers from other retailers and manufacturers.

The assortment, available both online and in stores, is about 180,000 products, including a range of home appliances and related categories – goods for the country, medical equipment, accessories, tools for the home and utensils. Most of the expansion was at the expense of affordable mass segment brands. Thomas, Kuppersberg, Panairo, MEDITECH, Gunnar, Ginzzu, SEG, Supra, Brabantia, Simfer, Perfeo, Morphy Richards and Kelli expanded their presence. In total, about 4,000 brands are available at M.Video-Eldorado.

In March, one and a half times as many new merchants joined the M.Video-Eldorado platform as in February and January, and the total number of partners exceeded 1,750. The expanded assortment allows for an additional 200,000-250,000 orders per month.

“M.Video-Eldorado has been developing its own appliance and electronics marketplace since 2020. At the end of 2021 the company simplified the connection procedure and offered partners preferential terms of cooperation. From March to September 2022 suppliers were able to store goods at M.Video-Eldorado warehouses for free. This allowed them to save on delivery, and customers – to get the order 2-3 times faster. They also doubled the frequency of payments to partners.

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