iPhone users have come to terms with surveillance

It’s been almost a year since Apple introduced iOS 14.5 with transparency in app tracking, which allows users to choose whether they want their actions tracked.

Although at first the number of users choosing to let apps track them was small, a new study by research firm Adjust shows that some people have changed their minds about this option.

According to Adjust, in May 2021, the percentage of “opt-ins” to tracking was about 16%; now that has risen to 25%.

As for games, the number of “consents” is even higher among them, with 30% of users allowing developers to collect data for advertising. In some cases, popular games reached a consent level of 75%.

The statistics are based on an international study of the 2,000 most popular apps in the Adjust database.

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