The team at Russian marketplace Ozon announced the launch of a new feature. A “Moments” section appeared in the mobile app.
This section contains a feed of photos, videos, and broadcasts from vendors and users. At first, Moments is only available in a few regions, and a large-scale launch will take place later.
The press service of Ozon explains:
The social commerce area of Ozon has been expanded with a new product, Moments. In addition to live broadcasts, the app features a feed where users and sellers can share their content. Moments” are now visible to Ozon users in several regions, and soon they will be seen by the site’s entire audience.
Ozon plans to invest 1 billion rubles to support content authors. Users will be able to add links to products in their videos and receive money for this, will appear in the future. Other ways of monetization will appear later. In April, monetization in test mode will be available to bloggers and authors who will apply in advance. Monetization for all users is planned to launch in summer. Remuneration will depend on different engagement metrics, such as viewability, conversion to purchase and number of views. At the initial stage, remuneration may be as high as 80,000 rubles per month.